Lena Levine
Zero to Launch: an identity for the mentor helping founders validate, build and launch.
Project Overview
Lena Levine is a visionary entrepreneur driven by a genuine passion to address client concerns in product launches. As the founder of Forcoda, she has garnered widespread recognition for establishing unparalleled standards within the tech industry for both products and services.
Having accumulated invaluable expertise over a decade in the tech domain, Lena Levine has become synonymous with helping brands successfully navigate their launch journeys. Now, embarking on an exciting new chapter, she sets her sights on the education industry, seeking to revolutionize the very essence of entrepreneurship.
Through this rebranding project, Lena aims to create an accessible platform that empowers aspiring entrepreneurs with valuable insights. Her channels will be brimming with rich content, providing an unparalleled resource for those eager to venture into the world of business.
Empowering Visionaries


To ignite the spark of entrepreneurship and shape the visionaries of tomorrow, fostering a thriving and innovative business landscape for years to come.


Forcoda
2014 – Present
Lena Levine
Present


Project Approach
Apart from Forcoda, Lena Levine is expanding her portfolio beyond fulfillment and venturing into the coaching industry with a holistic approach to entrepreneurship. While her services have been instrumental in ensuring successful product launches for various brands, Lena recognizes the importance of accessibility to her expertise and decided to create a platform capable of reaching a broader audience. This new initiative reflects her commitment to making valuable knowledge and guidance readily available to aspiring entrepreneurs worldwide.
Brand Core Values
Dedication to Holistic Education
Lena Levine’s core value lies in adopting a holistic approach to business education. She believes that meaningful exchanges between teachers and students bring the true essence of pedagogy alive. Lena is committed to providing comprehensive guidance that encompasses not only business acumen but also personal growth and development.
Empowerment through Knowledge
Lena’s profound passion centers on empowering others. Her primary goal is to impart valuable knowledge that serves as a guiding light for aspiring entrepreneurs. Lena believes that knowledge is a powerful tool that can pave the way for individuals embarking on their entrepreneurial journeys.
Nurturing Personal Growth
Alongside business education, Lena places a strong emphasis on nurturing personal growth. She understands that the success of an entrepreneur is intrinsically linked to their personal development. By fostering personal growth, Lena aims to equip her students with the skills and mindset needed to overcome challenges and thrive in their entrepreneurial endeavors.
Design Principles
Holistic Integration
Strategic
Empowering Visuals
Inspiring
User-Centric
Inclusive
[ hover or tap for animation ]
Brand Core & Design Principles
Within the realm of education, the true essence of pedagogy comes alive through the meaningful exchanges between teachers and their students. Among these educators, Lena Levine stands out for her dedication to adopting a holistic approach to business.
With a profound passion for empowering others, Lena’s primary goal is to impart valuable knowledge that serves as a guiding light for individuals embarking on their entrepreneurial journeys. Through her unique teaching style, she seeks to nurture not only the business acumen but also the personal growth and development of her students.
Brand Essence
Lena Levine remains steadfast in her mission to be the guide that both companies and founders rely on during the crucial design and development process. However, she aims to go beyond that now by extending her support to individuals who are just embarking on their entrepreneurial journeys with limited resources.
The core objective of her brand is to embrace a holistic approach that emphasizes the true value of knowledge. Lena believes in creating an all-encompassing experience, where aspiring entrepreneurs can access not only essential information but also the necessary tools and guidance to thrive in their endeavors. Through this holistic approach, she strives to make a significant impact, empowering both businesses and individuals to reach their full potential.
[ hover or tap for animation ]
Brand Logo
The logotype was designed based on Carmen Sans, a sans-serif typeface. LL’s streamlined approach to teaching is showcased through the solid and strong lines and the modification of the letter ‘N’ is a visual play for Lena’s ability to exactly pinpoint what needs to be done in order for her collaborations with clients and students alike to succeed.
Color
Lena Levine’s hero color, Dijon, serves as a vibrant representation of professional, ambition, expertise, and reliability. The remaining colors, Ivory and Onyx, play a supporting role as background shades, complementing Dijon and enhancing the overall visual appeal. Bordeaux serves as an alternative accent color whenever necessary.
Empowering Visionaries
Kade
Outfit
In a world driven by innovation and digital transformation, the role of education in the tech industry has never been more crucial. As we stand on the precipice of a technological revolution, the demand for skilled professionals in areas such as artificial intelligence, cybersecurity, data science, and software development is skyrocketing.
Helvetica Neue
Tech education is no longer confined to the walls of traditional classrooms. It has evolved into a dynamic ecosystem that embraces diverse learning pathways. From online coding bootcamps to cutting-edge research programs at top-tier universities, the opportunities are vast and varied. This diversity of options means that learners can tailor their education to suit their unique interests and career goals.
Typography
The designated typefaces convey a strong impression, consisting of Kade, a display/semi display sans family of fonts based on vernacular lettering photographed over the last ten years in and around the harbours of Amsterdam and Rotterdam, Outfit, a beautiful geometric sans, and Helvetica Neue.
Key Visuals
Lena Levine’s key visuals possess remarkable adaptability, courtesy of the dynamic symbol system. This system efficiently communicates the core brand values of LL while aligning with the unique attributes of various media platforms, ultimately promoting a cohesive and comprehensive learning experience.
Brand Applications







YouTube
YouTube Banners
YouTube Thumbnails







Lena Levine’s
identity design project
June – Sept 2023






