With almost 30 years of learned experience and knowledge in Eastern medicine, Randal Lyons aspires to lead individuals—no matter their age, background, and lifestyle—to recognize the predicament and recognize the doubt.

Through his offerings, Randal fulfills his purpose to educate individuals from all walks of life on the importance of clarity and healing for improved mental health and better quality days through meditation, counseling, and spiritual connection.

Therefore, this project was designed to establish the identity of Randal Lyons as a holistic brand that goes beyond the mundane to encompass the full spectrum of healing, and to enhance a consistent brand image.

Anything in nature that takes up space is used as an inspiration for the brand identity for Randal Lyons. Through using them as mirrors of the expansion that happens when engaging with healing we can be inspired by its cyclical nature.

The structure and towering heights of mountains remind us to be unapologetic in our being, the push and pull of the waves are calling us to ebb and flow according to what we are being called to do at a given moment, and the roots of the trees ask us to stay grounded in our center. We used these as basis for the design decisions that we have made for Randal Lyons.

The slogan was developed to fully encompass Randal Lyons’ practice as medicine that is engrained in the fibers of our being through our lineage and ancestry. Randal supports individuals throughout their whole journey, guided in every moment of their healing with medicine that speaks to the heart, touches the soul and is known in the bones.

Randal Lyons’ symbol is a flower/sun derived from the letter A of the custom typeface. Inspired by nature, we considered creating a mark that can best represent the cyclical nature of healing and the approach unique to the brand. Flower when alchemized can serve as medicine for the heart, for the soul when witnessed in all its glory, for the bones when pulverized. The Sun in all its warmth represents the heart chakra, it touches the soul with its illumination, and enriches the bones with strength.

This has then been used as basis for other design elements for the brand as it is dynamic in its shape and nature making it a symbol that is easy to use.

The brand was designed with a visual system that is consistent across all its manifestations that the audience encounter from packaging, stationary, event collaterals, and to its digital presence.